Strategic Marketing Consulting in Barcelona
Everybody has an opinion about marketing.
Seems easy, a soft skill, highly subjective, almost an art.
But it’s quite the opposite.
True. Marketing needs to be creative. But more than any other business function, marketing needs to remain highly focused, totally goals-oriented, cold-headed, metrics-based, rigorous and consistent.
As a Business Owner or CEO you’re used to financial audits. But when was the last time you did a Marketing Audit?
Is your marketing operation optimised? Is your marketing strategy the right one? Are you leaving growth and higher margins on the table for more agile, marketing-savvy competitors to pick up?
Sorry. This might hurt a little
Marketing consultants will bring a fresh pair of eyes, experienced analytical minds, ears that listen to the whole story, words that ask the right questions. Great marketing consultants Are neutral, objective, open-minded, unafraid, democratic and focused.
We delve deep into customer perceptions of your brand and products, we investigate all the touchpoints where customers meet your brand, what they think, who else they compare you to; we analyse your competitors and your market, ask questions about your positioning, products, prices, your sales channels and markets. We also analyse your internal marketing: how engaged your staff are, how deep your business culture pervades your decisions. And finally, what are they doing in other countries like the UK and USA.
Above all, we will bring many years of conducting performance reviews for sales and marketing operations at an international level. Our methodology and expertise might be the solution to unlock growth in your business.
Top 10 Reasons to hire a Marketing Consultant
- Your Marketing Strategy is struggling against better marketing from your competition.
- Your Marketing Strategy is stuck in a predictable rut. Same messages, same ideas, same or worsening results.
- Your Marketing team is badly led, badly staffed, does not connect with Sales, is tired, unmotivated, uninspired and performing badly.
- Your Marketing operation is expensive, bloated and ineffective.
- Your brand is tired, boring, old-fashioned, lacks personality, lacks consistency, lacks definition and stands in the shadow of brighter competitors.
- You don’t want a full-time marketing team with a fixed cost. You want a lean set-up with a variable cost you can hire and fire.
- You have a great product, with opportunity to expand, but you don’t have the marketing expertise or clout to create a solid marketing growth plan.
- Your board has management, finance, legal and operations experts. But no marketing expert. You want a marketing voice in the strategic conversation.
- Your Marketing is focused on the wrong things (the features of your product and not the benefits to customers, fighting tooth-and-nail in red seas infested with competition, deathly cycle of sales built on discounts and price cutting…)
- Crisis Management: something has happened and you need a cool, marketing and PR focused expert to help plot a route through the storm.
Link up in Linked In
At Eyepop, we place great emphasis on strategic marketing. Our co-founder is Chartered Institute of Marketing Member with award-winning marketing actions behind him (a brand identity change and a new sales channel opening). Find out more Linked In Bio