Carl Peter Clampit works as business director and project manages works towards to a successful outcome. Catalina Ruiz Serrano, as Art DIrector, runs the design process. We work with a roster of ex-colleagues, talented collaborators and other agencies as remote partners to create a project “A-Team”. We then structure the project and parachute the team to complete it successfully, on-time and on-budget. Yes, we keep our costs down. Yes, that makes our prices competitive.

We have been active since 2017. Previously, Carl (Business Director) was CMO of Service Point Solutions and CEO of Koebcke GmbH. Catalina (Art Director) had her design and photography company for more than 15 years and taught Graphic Design at Universidad Nacional, LCI College, Javeriana and Tadeo Lozano in Bogotá- Colombia. Eyepop is an agency focused on marketing strategy and design. We also work with a team of collaborators and remote partners that we manage for each project.

Yes. A marketing agency can assume the role of a marketing department in an organization (“outsourced marketing”). This can especially make sense for smaller companies. For a retainer and yearly contract, the agency will endeavour to become expert in the industry, working closely with the owner or CEO, and not only run the operation, but provide board expertise to help the company grow strategically. This can be a cost-effective way to get senior-level marketing without incurring senior-level fixed costs.

We don’t use templates or template systems. We use Wordpress (so does New York Times, Sony Music, CNN…) for its versatility and SEO-friendliness. For dynamic pages and databases we use Crocoblock. For design, we use Elementor Pro. We balance page speed with design impact. We also use extensive SEO tools including Schema using json markup.

Yes, you can create your own website. Wix, Squarespace, Weebly. Shopify for online shops. Choose a builder, design it, take photos and videos, write SEO-friendly texts, create icons and illustrations, add languages, create Calls to Action (CTAs), build forms for visitors to fill in, filter spam, build security, do the schema to optimise search engine ranking, optimise the speed, host, maintain and do backups, and make sure the website works on widescreens and narrow mobile phones…easy (!)

Websites and social media work in tandem in a complementary way: social media interacts directly with the audience, promoting branded content and generating engagement, while the website provides a self-controlled foundation upon which to create detailed content and , provide search engine visibility.

Yes. Preparation is essential to make the meetings productive: clear articulation of your needs, overview of organization (staff, revenue, locations), some industry insight, benchmark competitors, emerging trends, threats, opportunities, where are your pain points, and importantly, what is ultimate goal. An NDA can be signed so key data and metrics can be shared. If you have any specific questions, communicate those early. Budget? Time allocation.

Marketing consultancy provides specialised expertise in specific areas to achieve organisational goals, whilst avoiding an expensive fixed cost on the payroll. Marketers often have areas of especially valuable expertise. At Eyepop, we specialise in deep and innovative strategy, combined with eye-popping and accomplished design.