Social media management for video, photography, content and graphics
Too busy to be everywhere at once? Too many social media platforms to keep track of? More platforms than hours in the day? Instagram, Facebook, TikTok, Pinterest, Twitter, YouTube, Vimeo...arrgh!
You look after your business. We'll look after your social media. We can make communication full of energy and visual excellence.
Algorithms, engagement and followers
We are watch the algorithms so you don't have to.
We've created amazing product photos, fun and dynamic videos, events and promotions that produce results. We've turned communities into customers. Some of our videos and photos have produced incredible engagement (unpromoted).
Pros and cons of social media marketing
Next to a good website, social media is a key digital marketing element. But it's time-consuming, multi-platform, idiosyncratic, often complex. It can become a headache.
It seems a relatively cheap way to drive website traffic, increase brand awareness and generate conversions.
But it's time-consuming.
Which social media platform to use?
First, consider who your target audience is. Where do they hang out? What kind of content do they want to see? Photos? Offers? News? Behind-the-scenes? Let's take a look at the main platforms.
Instagram is Gen-Z's favourite social media platform, even surpassing TikTok. Only 13% of Instagram users are over the age of 45. It is an ideal platform for businesses that focus on original photography and short-form video. Instagram even provides businesses with a social commerce platform for their followers to complete in-app purchases.
Check out this photo that got 20 times more likes than normal: Instagram
Or this video that got a lot of engagement: Video
Despite its decline, Facebook remains the most popular social platform worldwide. With almost 3 billion monthly users, 79% of whom are active on a daily basis, Facebook remains the platform of choice for the 35-44 demographic, making it ideal for brands looking to build an audience with this cohort. Meta Business Suite also provides a range of tools to help organisations promote themselves on both Facebook and Instagram.
Don't discount Twitter. With 330 million users this year, many adults use Twitter (predominantly men). Social media marketers should consider that around 34% of Twitter users have high incomes, over $75,000 a year, making this platform ideal for luxury brands.
Pinterest is a powerful social media marketing tool focused on highly professional photography, design and video. It attracts young creatives and people who are passionate about their interests and consumer choices.
Like other social media platforms, Pinterest can organically increase brand awareness, boost conversions, increase sales and create lasting relationships with your target audience and buyers.
As the world's largest professional networking platform, LinkedIn is ideal for B2B (business-to-business marketing). It has 756 million users, with an estimated 16% logging in every day. Yes, LinkedIn is primarily used for job search and networking, but businesses can create white papers, informative videos or post news that generate interest in products or products and increased brand awareness.