Crook Gin
Marketing Areas:
Strategic Marketing
Asset Creation
"Exotic Organic Gins"
Objectives:
- A strategic pivot away from a prototype product, requiring entirely new business model, market positioning and brand
- Analyse the gin market and create a positioning quadrant to determine brand objectives and identity.
- Create a brand ecosystem consisting of visuals, attitude, art direction, copywriting, key claims, style guides and story.
- Establish communication channels such as website, social media, physical marketing assets and press releases.
- Create short, medium and long-term sales and business strategies. Envision future pitch deck.
Services.
In the client's own words:
"Eyepop has the expertise to research, create and manage complex brand launching projects. They are very technical and analytical, very business-minded with a lot experience and expertise at the highest levels. They make sure that strategy and business modelling precedes the creative and design steps. In terms of branding, they go as deep as possible. They even determine textures, sounds and smells. Eyepop offers a complete, 360° service, where all objectives and strategies are taken into account and executed."
Richard Vloor, COO Crook Gin
Crook Gin
Marketing Areas:
Strategic Marketing
Asset Creation
"Exotic Organic Gins"
Objectives:
- A strategic pivot away from a prototype product, requiring entirely new business model, market positioning and brand
- Analyse the gin market and create a positioning quadrant to determine brand objectives and identity.
- Create a brand ecosystem consisting of visuals, attitude, art direction, copywriting, key claims, style guides and story.
- Establish communication channels such as website, social media, physical marketing assets and press releases.
- Create short, medium and long-term sales and business strategies. Envision future pitch deck.
Services:
In the client's own words:
"Eyepop has the expertise to research, create and manage complex brand launching projects. They are very technical and analytical, very business-minded with a lot experience and expertise at the highest levels. They make sure that strategy and business modelling precedes the creative and design steps. In terms of branding, they go as deep as possible. They even determine textures, sounds and smells. Eyepop offers a complete, 360° service, where all objectives and strategies are taken into account and executed."
Richard Vloor, COO Crook Gin