Entorno Vivienda Asistida
- sector: care_homes
Strategic Marketing & Consulting
Summary:
A care home provider for the elderly in Bogota, Colombia, creates a well-received service and grows from one to four homes.
With competition increasing and a fifth home planned, the owners realise they need to develop their marketing capacity, asking Eyepop to create a long-term marketing strategy and build a structured sales and marketing operation.
Eyepop creates a positioning strategy, revamps the brand, designs a branded commercial interior design strategy for the homes, creates a website as first new marketing asset, run campaigns and provide ongoing sales and marketing consultancy services.
The objective was:
- To build strong brand differentiation within an increasingly competitive market.
- Instill a marketing and customer-centric culture within the company
- Generate leads and increase sales
Services:
In the client's own words:
"Establishing a trusting relationship with a marketing and design agency takes time; from the moment I met Carl and his agency, I knew I had found a strategic partner who can change my business. The dedication, commitment and professional approach I have had during this year has allowed me to transform my perspective on marketing and the results are starting to show. Identifying and understanding the company together with a creative approach have been key elements to generate the proposed impact.
I am confident that we can achieve the goals we have set together."
Entorno Vivienda Asistida
Marketing Areas:
strategic_marketing
"Keep enjoying life"
Objectives:
A care home provider for the elderly in Bogota, Colombia, creates a well-received service and grows from one to four homes.
With competition increasing and a fifth home planned, the owners realise they need to develop their marketing capacity, asking Eyepop to create a long-term marketing strategy and build a structured sales and marketing operation.
Eyepop creates a positioning strategy, revamps the brand, designs a branded commercial interior design strategy for the homes, creates a website as first new marketing asset, run campaigns and provide ongoing sales and marketing consultancy services.
The objective was:
- To build strong brand differentiation within an increasingly competitive market.
- Instill a marketing and customer-centric culture within the company
- Generate leads and increase sales
Services:
In the client's own words:
"Establishing a trusting relationship with a marketing and design agency takes time; from the moment I met Carl and his agency, I knew I had found a strategic partner who can change my business. The dedication, commitment and professional approach I have had during this year has allowed me to transform my perspective on marketing and the results are starting to show. Identifying and understanding the company together with a creative approach have been key elements to generate the proposed impact.
I am confident that we can achieve the goals we have set together."