Entorno Vivienda Asistida

Entorno Vivienda Asistida

Marketing Areas:

Strategic Marketing

Business Objectives

"A caring community to continue growing"

Objectives:

A care home provider for the elderly in Bogota, Colombia, provides an excellent service and grows from one to four homes.

With a fifth home planned, the owners realise they need a marketing strategy and operation, and hire Eyepop commercial interior design and consultancy services.

The interior design is executed whilst we begin a thorough investigation into the market, competitors, positioning and come up with a strategy and 2-phase plan.

The first phase is to execute the positioning strategy and create the brand. We then commission photography, and create the website with incorporated tactical landing pages.

The second phase executes the marketing plan by generating leads via social media and search engine marketing.

A nascent marketing operation is created, commercial direction with sales established, and marketing ideas and culture introduced into the company.

Project Complexity:

Services.

● Strategy & Consulting
● Marketing Plans & Budgets
● Outsourced Marketing Department
● Competitive Analysis & Brand Positioning
● Commercial Interior Design
● Web Development
● Copywriting

In the client's own words:

A care home provider for the elderly in Bogota, Colombia, provides an excellent service and grows from one to four homes.

Entorno Vivienda Asistida

Marketing Areas:

Strategic Marketing

Business Objectives

"A caring community to continue growing"

Objectives:

A care home provider for the elderly in Bogota, Colombia, provides an excellent service and grows from one to four homes.

With a fifth home planned, the owners realise they need a marketing strategy and operation, and hire Eyepop commercial interior design and consultancy services.

The interior design is executed whilst we begin a thorough investigation into the market, competitors, positioning and come up with a strategy and 2-phase plan.

The first phase is to execute the positioning strategy and create the brand. We then commission photography, and create the website with incorporated tactical landing pages.

The second phase executes the marketing plan by generating leads via social media and search engine marketing.

A nascent marketing operation is created, commercial direction with sales established, and marketing ideas and culture introduced into the company.

Project Complexity:

5/5

Services:

● Strategy & Consulting
● Marketing Plans & Budgets
● Outsourced Marketing Department
● Competitive Analysis & Brand Positioning
● Commercial Interior Design
● Web Development
● Copywriting
● SEO & SEM

In the client's own words:

A care home provider for the elderly in Bogota, Colombia, provides an excellent service and grows from one to four homes.

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