If a company is lacking sales due to failing or outdated strategies, a turnaround can be achieved in a few months. If a company is lacking a sales and marketing culture, or is operationally dysfunctional it can take longer, even years.

A turnaround can only be achieved with significant strategic and operational change.

First wins from low-hanging fruit opportunities can reinvigorate a sense of belief and should be vigorously pursued. Allocate between 15-30% marketing budget to a specific first-win, must-win marketing campaign. Hit a seasonal or cultural event related to a key product or service. Price and promote to create impact.